1. Introduction

At WATER SOFTENER CALGARY LTD., we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share your personal information when you interact with us, including through our website, service requests, and messaging services. Our practices are designed to comply with Canadian privacy laws, including PIPEDA, and industry requirements for Application-to-Person (A2P) messaging.

By using our services or submitting your contact information, you consent to the practices described in this Privacy Policy.

2. Information We Collect

We may collect the following personal information from you:

• Contact information: name, phone number, email address, mailing address
• Service information: property type, water system type, service preferences, and history of inquiries or requests
• Messaging consent: your explicit opt-in consent to receive text messages (SMS/MMS), emails, or other electronic communications
• Other optional information: how you heard about our services, survey responses, or other information you provide voluntarily

This information is collected only for the purposes of providing our services and communications, and for the improvement of customer experience.

3. How We Use Your Information

Your personal information may be used for the following purposes:

• Scheduling appointments, service visits, and follow-ups
• Sending appointment reminders, service notifications, and promotional messages (only if you have explicitly opted in)
• Responding to inquiries, customer service requests, or questions
• Improving our services, operations, and customer experience
• Complying with legal obligations

All electronic communications that fall under A2P messaging will follow industry regulations and carrier requirements.

Message frequency may vary depending on your service activity, inquiries, and promotional participation. Message and data rates may apply based on your mobile carrier plan.

4. Sharing Your Information

We do not sell or share your personal information for marketing purposes.
Limited information may be shared with trusted subcontractors only for operational support, including:

• Service installation or delivery coordination
• Customer service support
• Platform providers such as GoHighLevel (GHL) to process messages securely

We never share text messaging originator opt-in data or consent information with any third parties for any purpose outside operational support.

5. Messaging Consent & Opt-Out

We obtain your explicit consent to receive SMS/MMS and other electronic communications through our website contact forms, service request forms, appointment booking forms, or other written or digital submissions where you voluntarily provide your phone number and check an unchecked consent box agreeing to receive communications from us.

Consent is never assumed, pre-checked, automatically granted, or required as a condition of purchasing our products or services.

All SMS/MMS communications are sent only after explicit opt-in consent has been recorded and retained in accordance with industry requirements.

To unsubscribe from SMS messages:

Reply STOP to any text message received from us.
You will receive a confirmation message and will no longer receive further SMS communications unless you opt in again.

To re-subscribe, you may submit a new form through our website or contact us directly.

For assistance:

Reply HELP to any message or
Contact us at hello@watersoftenercalgary.ca or 587-330-0053.

Message frequency may vary. Message and data rates may apply.

6) Cookies and Tracking Technologies

We use cookies, web beacons, and similar tracking technologies to enhance your experience on our website. These technologies help us understand how you interact with our site, remember your preferences, and improve our services. You can manage your cookie preferences through your browser settings; however, disabling cookies may limit your ability to use certain features of our website. We do not use cookies to collect or share mobile opt-in data with third parties.

7. Data Security and Retention

We take the security of your personal information seriously. Measures include:

• Digital safeguards (encryption, access controls, secure servers)
• Physical safeguards (restricted access to offices and storage)
• Limited access: only authorized personnel and trusted subcontractors may access your data for operational purposes

Data retention:

Your personal data is retained only as long as necessary to provide services, fulfill legal obligations, maintain business records, or comply with industry standards for messaging consent retention and regulatory requirements.

8. Your Rights

You have the right to:

• Request access to your personal information
• Request corrections to your personal information
• Request deletion of your personal information

To exercise your rights, please contact us at:
Email: hello@watersoftenercalgary.ca
Phone: 587-330-0053

Requests will be processed promptly, and your messaging preferences will be updated accordingly.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in regulations, A2P compliance requirements, or business practices.
The “Last Updated” date above indicates the most recent revision. We encourage you to review this policy periodically.

10. Contact Information

If you have questions or concerns about this Privacy Policy, please contact us:

• Email: hello@watersoftenercalgary.ca
• Phone: 587-330-0053
• Address: WATER SOFTENER CALGARY LTD., Calgary, Alberta, Canada

For additional information regarding your rights and obligations, please review our Terms of Service at:
https://watersoftenercalgary.ca/terms-conditions/